Aztec Essay Example | Topics and Well Written Essays - 750 words - 1

Aztec - Essay Example Initially the Aztecs did farming for a living. There is no doubt that the Aztecs had a very developed economic system. Their economy advanced because they built irrigation canals and terraces in the mountains for maximum crop growing. The Aztec used barter for trading due to the lack of a concept of the monetary system. However, this later developed into a stable monetary system. Although for a long time they had no money , they used salt, cocoa beans or cloth as currency. The idea of a monetary system was very well established and they were far advanced than other civilizations in their time when it came to transactions. Later they began trading using gold coins and copper knives. From this follows our modern currency. The Aztecs were responsible for developing a formal government with the emperor at the head of the civilization. This allowed the distribution of the civilization into twenty clans as well as other government officials such as merchants, priests and nobles who were responsible for running the society in an orderly manner. They were also responsible for collecting tribute from neighbouring provinces which clearly helped the economy of Aztec. The merchants although ranked below the nobles in terms of social class, were an important part of the Aztec society. They were largely responsible for creating the market economy in the society by their trade activities, whereby they traveled far and wide in order to make money on traded goods. They often lived separately from the civilization and enjoyed special privileges. They formed their own guilds which are mainly precursors to today's trade organizations and unions and laid the concept of trading rules and regulations carried out through these guilds. Hence, they laid the foundations of organized trade and therefore a market economy. (Smith and Masson; 2000) Trade Market Laws The Aztecs ensured fair trade through laws. The markets were patrolled by officers who ensured that there was no cheating and that the buyers were getting a fair deal. The organization was crucial because the markets were very large in number. Conclusion The civilization is not just a case of the past, to be forgotten and erased from our minds. The civilization is to be taken lessons from because the Aztecs were what shape the modern Mexican culture today and many aspects of modern Mexico can be traced directly from the Aztec empire. A question remains unanswered however. We have yet to understand the extent to which trade would have been possible today had the proper market economy in the Aztec civilization been not established References Smith.M and M.Masson (2000). The Ancient Civilizations of Mesoamerica: A Reader Blackwell Publishing Fagan.B.(1996).The Oxford Companion to Archaeology. Oxford University

Trade Practices Essay Example for Free

Trade Practices Essay On the material date of 19th December 1997, the Australian Rugby League (ARL) disclosed its intention to enter into partnership with News Ltd to run rugby league that unites their respective leagues on condition that the conglomeration of teams under the ARL news would be reduced to fourteen teams. As a result, souths, which was excluded from participating in the National Rugby league in the year 2000 brought a claim on grounds that the action taken by ARL, News, NRLI and NRL was unlawful as it contravened the provisions of section 45 as read with section 52 of the Trade Practices Act (1974). These provision stipulate the general rules. In section 52 corporations are not entitled in the course of transacting in trade to engage in conduct that is misleading or deceptive.   In echoing this principle, section 45 prohibits the making of contract arrangements that are discriminatory on the basis that they exclude certain persons or corporations. Issues in Question Whether ARL and News were competitive partners at the time they entered into the contract and made exclusionary provisions. Whether the inclusion of the 14-team term was to the effect of restricting, limiting and/or preventing trade. Whether the victim was a specific person or class of persons. It was established in both courts that the souths fell under the description of particular persons under section 4D Tests used to resolve the case ARL and News were not competitive partners at the time of establishing the 14 team term as they had merged to form National Rugby League therefore section 45 and 4D did not apply Souths had failed to establish the respondent’s intention to prevent or restrict their trade, as the 14- team was part of a selection process due to their successful performance. Holding: Partners who are competitors and enter into a contract that intends to provide less services or goods would have contravened section 45 at the time the exclusion is made Reference South Sydney District, Rugby Football Club Ltd V. News Ltd (2002) Appeal Case

Application of Communication Theories

Application of Communication Theories Choose one communication theory which you think will help organization and how it will help communication requirement? Answer: In other words communication theories explains systematic summary about the nature of the communication process, certainly, theories can do more than summarize. Amongst the various theories of communication, diffusion and agenda setting theory would help meet the communication requirements at the GDW. (Sligo,1997) Diffusion Theory: Diffusion Theory is related to human behavior, getting new ideas, how to implement them, step-by- step, this theory explains how one reaches an important decision. There are five stages within the diffusion process: 1. Awareness Individual is aware of it. 2. Interest Wants to learn more. 3. Evaluation Asks others for feedback. 4. Trial Uses a sample, etc. 5. Adoption Now a user/believer. Agenda Setting Theory: Agenda setting theory is more beneficial for public relationship; it works wonder to get the attention of the media, the public and policy makers. Some researchers says it is set of issues that can be used for multi-directional purpose. By applying the above two theories communication requirement can be fulfilled at the government disability workshop. As these two theories would help interact easily with each other, understanding will improve, thus maximum output can be gained.(Sligo,1997) Can you evaluate how effective was Ralf Ocker communication to the staff? (You need to analyze good and bad communication within the organization) Answer: Ralf communication is not good. Email is not a good communication always. He always do communication with the staff by email. He can sit with the staff and give feedback their questions. He needs to listen his staff. He is a good listener and professional rather being emotional. Ralf dont care of others and fire people. He should follow face to face communication with the staff, because it is two way communications and resolve so many conflicts quickly. As far as the role of Mr. Ocker to reshape the GDW is concerned, he used the parallel theories models of good communication restructuring, as he announced cutting down of substantial funds also he closed the workshop for some time until a way could be found to make them significant and profitable. In such manner he assesses the most significant valuable planned changes for the GDW. He observed the situation that workshop need changes, He arranged meeting with the staff from other department to think together about whole processes In order to evaluate new ideas he listened to the planning of Mr. Fred, Mr. Mavis Ms. Mary In adoption, he brought up a team whose main motive would be to bring changes in organization which was called Ability Plus(Locker,2003) In the conclusion, the Mr. Ralph Ocker communication planned changes brings a new era of business behavior to the GDW. His strategy is quite similar to Diffusion theory in which changes are adopted or rejected the all stages.(Locker,2003) i)Identify four stages of perception process (theory) Answer: Perception is a process, by which we study the world around us, world that consist persons, objects and its experiences. Perception is unique to each person, two people cannot experience the world exactly the same at a time. Perception process occurs in four stages, namely- 1. Stimulation: When someone receive the information. 2. Attention: When someone pays attention and receive/accept only what he wants 3. Organization: How do someone organize other ideas what he listen or receive 4. Evaluation: Evaluate the information. Understanding of the parts ii) Identify and explain Ralf listening technique. Answer: 1. Ralf Ocker is a experienced guy and stimulates information perfectly 2. He paid full attention to the message. ( In this stage Ralph Ocker took two weeks in order to know and understand the organization and the staff) 3. He organize the information (After knowing the way the organization behaved Ralph Ocker then organized how and what has to be done, he announced cutting down of substantial funding, then he closed the workshop for some time until a way could be found to make them actually turn into something significant and profitable, he also welcomed suggestion from the staff). 4. He also evaluates the information perfectly. (In the this stage Ralph Ocker interpreted the changes he was about to bring. In this stage he added meaning to the points he had brought in front of the staff by sending a mail which had a detailed account of proposed changes). i) Definition of Assertive Communication. Answer: Assertive communication is the straight forward open expression of your needs, desire thoughts feelings it involves advocating for your own needs while still considering respecting the need of others. All of us use assertive behavior at times, quite often when we feel vulnerable or unsure of ourselves we may resort to submissive, manipulative or aggressive behavior. Assertiveness is a useful communication tool. Its application is contextual and its not appropriate to be assertive in all situations. Remember, your sudden use of assertiveness may be perceived as an act of aggression by others. Theres also no guarantee of success, even when you use assertive communication styles appropriately. ii) Analyze GDW staff assertive response by using Four Fs-Facts, Feelings, Focus and Feedback. Answer: Facts: Remain neutral and dont attack; talk about fact, truth; Do not blame anyone and speak the truth. Fred speak the truth. Many of GDW staffs were ex armed personnel who had very rigid structure who used autocratic management style, machinery were out dated , GDW had a limited amount of contract cause of little funding were unable to compete with the commercial rivals. Focus on Action: Ocker planned a better and productive strategy, he made sure changes were strictly followed. Fred focused on action. Feelings: Some people from the staff were favoring the new management system (accepted by Ocker Fred) and some of them was against, but in the mail sent by Ocker clearly states that changes would go ahead as planned. Feedback : Feedback refers to the process of exchanging information is order to make things clearer. There were many instances that took place in the GDW which explains how feedback process was done in GDW from the joining of Ocker to the decision he finally made in the end. i) Identify and evaluate the guideline for giving and receiving feedback. Answer: Giving and receiving feedback should be Specific and objective, on timely, and honest. ii) What advice you give Rlaf Ocker regarding receiving and giving feedback. Answer: Giving and receiving feedback involves the interaction of both the parties, thus Ralph Ocker should make sure he not only explains his point but should also understand what the staff wants to say. He should also clarify them in order to avoid confusions. While giving or receiving feedback there can be statements which might sound nitpicky to one, Ralph Ocker should make sure he avoids such situation and should assume that the persons who pointed it out would did so as it was important to be mentioned. Make it a positive process and experience. Ralph Ocker should always remember that his main purpose was to reshape the GDW and hence his main focus should be to improve the condition of GDW and in order to do that he should make sure he shouldnt be harsh, critical or offensive. Be timely and regular and specific Ralph Ocker should make sure that he does not take much time in receiving and giving the feedback i.e. he should make sure he keeps interacting with the staff of GDW on regular basis so that there is no point of confusion and maximum output can thus be generated. Have available all the necessary information Ralph Ocker should make sure he has all the required data, facts, information which would be needed in the process of interaction also he should make sure that all of them is well organized in order to avoid any confusion and for easy reference. Be a good listener and ask for clarification Giving and receiving feedback involves the interaction of both the parties, thus Ralph Ocker should make sure he not only explains his point but should also understand what the staff wants to say. He should also clarify them in order to avoid confusions. OR Giving: 1. Invite individual to self access 2. Comment on position 3. Focus on behavior not person 4. Own the statement and dont wait 5. Be clear and specific 6. Discuss with staff and ask how they feel 7. Try to give positive feedback 8. Use I 9. Immediate feedback is more reliable, So give feedback as soon as possible Receiving: 1. Self access your ideas and work before hand 2. He shall check if he has understood the specific of feedback where more focus required 3. Take negative feedback too, it is useful 4. Prepare specific question that you want on other person to provide feedback on Regarding conflict negotiation- i) Identify two causes of conflict at GDW. Answer: Conflict is an integral part of Human being, it is said that until, you have people dealing with people, making decisions or meeting deadlines you will Have Conflict. Mass causes of conflict in organization are poorly defined Goal, Divergent personal Values, lack of co-operation, unclear roles, communication failure, personality conflict etc. The two causes of conflict at the GDW are as follows:- 1. Restructuring: 2. Difference of Opinion: In organization many people work so opinion might be different. 3. Lack of Formal Communication: It refers to the condition of GDW which lacked formal conversation as the earlier staff was rigid in nature and they followed an autocratic management style. When people dont interact in an organization of formal topics chances of conflicts rises to a higher point. 4. Poorly Defined Goals: Before the arrival of Ralph Ocker the GDW lacked planning strategy and had undefined goals due to lack of communication between the staff members. When such huge things are ignored chances of conflict rises to a large extent ii) In your opinion what conflict management style or technique Ralf should have used at GDW. Answer: Conflict management is the practice of Identifying handling a conflict in sensible fair efficient manner. Ralph Ocker should have used/considered the following to prevent conflicts: 1. Frequent meeting with the staff members 2. He should have allowed the team to express openly 3. He should sharing objectives completely and correctly4. He should give a clear detailed Job description5. Ocker should distribute task fairly 6. He should never criticize any of the staff members publicly 7. He should always be fair and should do justice with everyone Style: Collaboration: This is where Ocker will pair up with the other stuff to achieve both of their goals. Competition: This is win-lose approach. Ocker should act in a very assertive way to achieve his goal. q7. i) Discuss the key principles for restructuring communication. Answer: Restructuring is one of the biggest decisions your organization can make and you will find it much harder to undo damage done by a poorly managed restructure than it is to ensure that the restructure is a success in the first place. Its likely that your managers and HR staff will not have undergone a restructure before and therefore lack of the knowledge and experience of conducting one. If they have, then their previous experience may have been focused on improving their own individual circumstances. They may have limited knowledge as to how things could or should have been done better at an organizational level. I would like to suggest the following new principles/guidelines for the management- Bring a flat structure of management into picture Enable decision-making informed by strong cross-system consultation, listening and respect Promote close productive working relationships within the Ability Plus Retain a learning organization philosophy of continuous staff development, engagement and teamwork Outsource, eliminate, or transfer non-essential services, Bridge the communication gap between the staff members in the ability plus Adopt a cross functional team approach to problem solving Reduce complexity Focus on core activity Maintain flexibility Use role model in leadership development, etc. ii) How do you restructure communication? Answer: 1. Face to Face Communication: 2. Accountability of Communication: 3. Communication with Truth: 4. Communicate the Vision: 5. Listening to the employee: 6. Senior Manager should be visible and accessible to the employee: 7. Communicate timely: i) Business Report Guideline Answer: Report cover Executive Summary Table of contents 1 Terms of Reference 2 Procedure 3 Findings / Analysis 3.1 Profitability Development Process of Metalwork Department 3.2 Making Profit out of Metalwork Department 4. Conclusions 5. Recommendations à ¢- Referencing à ¢- Appendix ii) Do you think presentation is good idea or not after report? Answer: Presentation is good idea because face to face communication is possible through it not by report. iii) Why each person is different perception of Andrews performance? Answer: Because each people have different perception about others. Ray: Selective Attention. Ray heard that Andrew is doing well. because he is qualified and bright. this is called selective attention. First immersion last long. Tim: Perceptual Accentuation: He said Andrew is too slow to learn the job, because he saw Andrew day to day activities and fix Andrew mistakes. Kate: Differences in perceptual ability: Kate said that he is not a good member of team and slow. Sione: Consistency Effect: Andrew is a Rugby Player, So he likes Andrew and think he must be a good team player. Andrew: Self-serving attribution bios: He think he is doing well and it is called self serving attribution. iv) List the four elements that define culture. What are the strategies you can use that can help communication between culture? Answer: Time: 2. Context: Context is best defined as the array of stimuli surrounding a communication event including: body gestures; tone of voice; physical distance between interlocutors; time of day; weather; situation (for example, during a war commemoration ceremony); societal norms; geographic place of communication; and other external factors. 3. Memory/ Understanding: 4. Space/Distance:

The University Art Gallery Show :: Visual Arts Paintings Art

The University Art Gallery Show Its bright, It's brash it's stimulating. It's Art Express '06! This years show displayed at the University Art gallery, demonstrated the growing interest in contemporary issues and cultural awareness. The Show was set up in separate sections, with similar artworks placed around the same sections of space. There were two glass presentation boxes going along the centre on either side of the room, with three main walls, leading onto smaller walls, presenting the HSC selected works. The set up was cleverly done, as it was very easy to casually walk around and view all the works with out any trouble. As always publicized in each year's art express, it was impossible not to notice the extreme range of different media and forms of works the students used. Ranging from medias like a clothesline to neon lights to print making. You couldn't help but be thrown into the world of the giant splurges of creativity around you; it will make you want to run home and sort through your local tip or bring out the old brushes to whip out something exciting. The term 'Major work is no longer ' used but replaced by 'Body of work'. The difference being before the student only had to complete one work to complete their practical. Now students have to complete a number of works all interrelating between each other. One of the most outstanding body of works shown that I think boldly stood out from the pack was "Mon Inversion Fragmentee (My fragmented inversion)" by Cara Lee, from Kambala. This work explored the social representation of women. 300 black and white photos each depict a close up image of a fragment of the divided female body. The rigidity of each individually hung photo exemplifies the restriction of the female and the extent to which they're boxed by society and social conventions. The strengths of the works this year were that the individual works challenged your way of thought. These students are not afraid to share their opinions to the public. It's become a trend that the general public will find it harder to just view a work and simply decide whether it is aesthetically appealing to them or not, with out also stopping to question the world around them or within themselves. Mon Inversion Fragmentee, Scientific Research; Cell your soul Manipulate and Hidden

Corporate Sponship in Event

Thanks to increases in leisure time and discretionary spending nowadays, community groups as well as individuals are becoming enthusiastic in events according to their interests. Events have occupy our newspapers and television screens as well as much of our free time and enrich our lives (Bowdin et al. , 2011). Moreover, events have a substantial contribution to the national economy. In UK, the event industry generates over ? 36 billion every year, which sustain at least 530,000 full-time jobs (Bladen et al. 2012). Under the trend, the business sector has take events and events’ sponsorship into consideration when making their marketing strategies. Globally, expenditure on event sponsorship has been escalating each year – from USD 44 billion in 2009 to an estimated USD 51. 1 billion in 2012 (IEG, 2013). The overall sponsorship spending in the UK each year is around ? 934 million, made up of sports (51%), arts and business (18%), broadcasting (20%) and others (10%) (Mer miri and South, 2009).Before analyzing the relationship between sponsorship and event, the two concepts should be clarified first. An event can be defined as â€Å"an organized occasion such as meeting, convention, exhibition, special event, gala dinner, etc. an event is often composed of several different related functions† (Getz, 2005, p. 16). According to International Events Group (IEG, 1995), sponsorship is â€Å"a cash and/or in-kind fee paid to a property in return for access to the exploitable commercial potential associated with the property†.In this essay, the scope of the event industry and main types of sponsorship will be introduced at first. Then, the importance of corporate sponsorship in the event industry will be examined by considering the benefits to both sponsors and events. Next, the essay will critically analyze the risks of corporate sponsorship and discuss other sources of event funding. Finally, the conclusion can be drawn as corporate sponsors hip plays a significant role in the event industry but potential risks such as ambush marketing should not be ignored.In addition, other sources of funding are essential to successes of events. The event industry has a large scope; here, only some key components will be presented. Event organisations, staging or hosting events, are core element of the event industry. Besides, professional groups or individuals who organize events on behalf of their clients are called event management companies are emerging with the event industry. There are also various suppliers covering staging, lighting , transport, accommodation and security of the event industry.External regulatory bodies and publications have tight relations with the event industry as well (Bowdin et al. , 2011). As for types of sponsorship, cash is the most common source provided by sponsors to support the event (Wagen & Carlos, 2006). Sponsors can also offer ‘value in kind’ by providing free goods and services t o events (Wagen, 2007). Other sponsorship may cover the media coverage, IT support, entertainment speaker sessions and etc.From the sponsor’s perspective, sponsors have objectives that fit into one or more of these areas: to increase product or brand awareness, to develop corporate image, to drive sales, or to develop market strategy (Yeoman et al. , 2004). To begin with, sponsors can gain benefits from marketing area through sponsoring the event industry. Sponsorship is acting as a more effective way of market promoting, sales driving and reaching the target market (Bowdin et al. , 2011).Among various traditional marketing promotion methods such as advertising or personal selling, sponsorship is argued to be one of the most effective means of communicate and form relationships with consumers and business partners (Grey and Skildum-Reid, 2003). Siegel (2001) investigated the sponsorship of tobacco industry and found that despite a federal ban on tobacco advertising on televis ion, tobacco companies achieve the equivalent of more than $150million in television advertising per year through their sponsorship of televised motor sports events.From 1997 through 1999, tobacco companies achieved 169 hours of television advertising exposure and $410. 5 million of advertising value for their products by sponsoring motor sports events. In addition, events provide sponsors with an environment where consumers are relax and better accept marketing message; therefore, sponsorship is key driver of product sales (Bowdin et al. , 2011). There are two main ways for companies with products achieve high sales goals including an exclusive in-game presence at sporting events or exclusive rights in their product ategory at a festival. For instance, Tiger Beer sponsors the Tartan Asian Extreme Festival and distributes samples of their beer to attendants as part of an integrated marketing campaign which also included the launch of The Tigers’ awards to celebrate Asian film s in the UK (Anon, 2005c). The Stongbow Rooms, an online game company, launched the Scottish Courage Strongbow Rooms concept resulted in an estimated increase in 12% monthly sales gain (Scottish Courage, 2005). The sponsorship of the event industry is an emerging new channel of sales driving for sponsors.Moreover, events also help sponsors get access to specific niche/target markets. For example, O2 sponsored music concerts to appeal to a youth market and establish itself as the biggest mobile network in the youth market (Carter, 2004). Saudia Private Aviation (SPA), an affiliate of Saudi Arabian Airlines, has renewed its sponsorship of the 6th edition of EXCS International Luxury Motor Show. The company believed that the event offer a platform for them to reach prominent people and the high-class segment of the community, who SPA targets through its marketing programs. (AMEinfo, 2012).Next, brand awareness and brand image of sponsors’ can also be created and developed throug h sponsorship, especially for companies expanding into new international markets (Noordin et al. , 2011; Bowdin et al. , 2011; Yeoman et al. , 2004; Aaker and Joachimsthaler, 2000; Cornwell et al. , 2001). Perceptions of a brand are increasingly linked to consumers’ experience with the brand. Thus, in brand strategy, delivering a comprehensive brand experience is becoming paramount, whereby ‘‘marketing and external communications help build the brand, but nothing is more powerful than the customer’s actual experience’’ (Berry, 2000, p. 36). The case of Vodafone entering New Zealand mobile telecommunications market is a suitable example to illustrate the effectiveness of brand awareness and image building in the new markets through sponsorship. The initial step of Vodafone setting into the New Zealand mobile telecommunications market was in 1998, and it had dominated 45% of the market until 2003. Sponsorship was an integral component of Vodafon e’s brand strategy. Vodafone sponsored Rugby, New Zealand’s national mass-audience sports, in order to quickly and effectively reated brand awareness among target groups when entering the new market. Then Vodafone use sponsorship as a platform to let customer experience products and develop emotional connections. Thus, it not only create broad awareness alone but also build brand personality among consumers and create links to popular youth culture, facilitating much closer bonds between customer and the brand (Cliffe & Motion, 2005). Besides obvious financial benefits, sponsorship allow sponsors to build up corporate images Bowdin et al. , 2011. Corporate image and brand image are two different concepts.Corporate image may or may not be related with its products or services and usually be associated with corporate social responsibility (CSR) (Godfrey, 2006). Usually, companies support charity events to create goodwill in the community. For example, NPower became headl ine sponsor for Macmillan Cancer Relief World's Biggest Coffee Morning improve to its brand perception (Anon, 2004). Wu (2002) added that companies such as petroleum, tobacco and weapon industries whose image need some polishing were likely to offer sponsorships to arts, culture and charity events to leave good impressions to the public.Furthermore, sponsorships are also used as incentives for a company’s workforce and create better employee relations IEG (2008). Companies often perceive event sponsorship as a way to offer their employees access to the events or corporate rewards to motivate them. For example, Royal Bank of Scotland’s and Edinburgh International Festival secured New Partnership funding from Arts ; Business which enabled the bank’s staff to take part in ‘Royal Bank Turn Up and Try It’ workshops.By involving staff in the arts sponsorship, the bank wanted to form more creative thinking, dealing effectively with customers or colleagues of their employees (Royal Bank of Scotland, 2003). The business involving staffs events aims to creating more intensive inter-staff relationships and loyalty to companies as well as staff moral and the like (Godfrey, 2006). From the event’s perspective, the financial investment, in-kind support and media exposure are three main benefits that event organizers seek from sponsors (Watt, 1998).Watt (1998) argued that events could not be successful happen without adequate financial support. Financial investment is the most obvious and direct income for events. The 2004 Edinburgh International Festival received around ? 1. 73 million from sponsors and donator, accounting for 27% of the total income (Bowdin, 2006). Except for cash, in-kind support is vital to event organizers as well. Crompton (1994) summarize four main types of in-kind services including product support, personnel support, communication resources and expertise and intangible benefit of â€Å"institutional cloutâ⠂¬  conferred on the event.According to the research done by Cultural Ministers Council (2002) on cultural sponsorship in Australia, in-kind support approximate 83% of organizations’ sponsorship commitment. Over 60% of respondents provide in-kind services covering legal and financial advisory services, IT support, auditing, marketing and management expertise and etc. (Richards ; Palmer, 2010). As for â€Å"institution clout†, if an event links to a sponsor with a strong, positive public image, then sponsorship may help legitimize the event and improve its public profile (Crompton, 1994).In addition, media exposure is also beneficial for events by not only promoting events to the public but also securing financial sponsorships easier (Crompton, 1994). In addition, media exposure is also beneficial for events by not only promoting events to the public but also securing financial sponsorships easier (Crompton, 1994). In 2000 Sydney Olympics, Nike, one of official sponsor s, launched its pre-Olympic advertising campaign, which not only promote its own brand but also the Sydney Olympic Games (Tripodi and Hirons, 2009).In spited of all the benefits brought to both sponsors and event organizers, there are still a number of potential risks associated with implementation of sponsorship, which should be paid enough attention to (Wagen, 2007). For the sponsors, first and the foremost is the â€Å"ambush marketing† issue. McKelvey (1994) describes it as â€Å"a company's intentional effort to weaken or ambush its competitor's official sponsorship and seek to confuse the buying public as to which company really holds official sponsorship rights. Ambush marketing reduces the effectiveness of the sponsors message as well as pose a threat to sponsorship agreements (Meenaghan, 1996). In the 2008 Beijing Olympic Games, the torchbearer was Li Ning, a former gymnast and now the chairman of Li Ning company, which easily made the greatest 2 or 3 minutes of fre e advertising for Li Ning company. Although Adidas was the official footwear sponsor other than Li Ning, 67. 4% respondents incorrectly recognized Li Ning as the official footwear sponsor (Pitt et al. , 2010). Moreover, the ‘fit’ between a sponsor and an event is vital for the success of the sponsorship (Wagen & White, 2010).Not every company is the potential sponsor for every enent (Decker, 1991). Inappropriate sponsorships not only cannot achieve the desired outcomes of sponsors’ but also waste time and money or may even negatively influence their brand images. For example, Southland Corporation, the former owner of 4,000 7-Eleven convenience stores, sponsored cycling events. There was no obvious link between the stores and cycling so that the target audience did not get the marketing information of the company thus no significant increase in sales(Crompton, 1994).For the event organizers, it is well worth remembering sponsors are temporary and unstable for var ious reasons such as economic recession or government ban. For example, the government ban tobacco sponsorship in sport; thus, event organizers will lose all sponsorship from tobacco companies immediately (Bowdin et al. , 2011). In addition, sponsors are a stakeholder that event organizers have to make additional efforts to satisfy their requirements (Crompton, 1994). Sometimes, sponsors can be more trouble than they are worth.Significant time can be spent in servicing sponsorship and sometimes this time would be useful to the event if it were devoted to other forms of support (Watt, 1998). Finally, the image of sponsors’ may also leave bad impression on audience due to unpredicted failure, which may result in jeopardize the event itself (Crompton, 1994; Walker et al. , 2011). Therefore, other types of funding are essential to success of events. Ticket sales are one of the major revenue generating strategies for the event organizer to adopt in the modern events market (Raj et al. 2009). In the 2012 London Olympics, the ticket sales was reached 587,294 million (London 2012 Organising Committee, 2012). Moreover, government grants are keen to provide support to events not only for financial reasons but also expert advice and information (Raj et al. , 2009). Selling merchandises, broadcasting rights, perceiving donations and other types of funding can also act as financial support for the event industry. In conclusion, corporate sponsorship is important in the event industry for both event organizers and sponsors receive benefit from it.On the one hand, event organizers gain finical support, in-kind services and media coverage from sponsor, which can secure the income of events. In addition, intangible benefits such as positive influence from sponsors’ brand images are also pointed out. On the other hand, sponsors invest on events in exchange of more effective marketing strategy for financial purposes, brand building, better corporate image and facil itating employee relation. However, some pitfalls associated with sponsorship for both sponsors and event organizers are also critically discussed.The ambush market and â€Å"fit† theory between sponsors and events are two main issues that sponsors should take into consideration before investing on events. The unstable feature and sponsors’ influence on events’ performances are critical to event organizers when seeking for corporate sponsorships. Last but not the least, other sources of funding such as ticketing and government grants are vital financial support for events. It can be conclude that corporate sponsorship is important in the event industry, but the drawbacks should not be neglected and other types of funding are also necessary.

Free Essays on Eleanor Maccaoby

Eleanor Maccoby is a renowned psychologist, with publications dating from 1957 to today. She specializes on the socialization of children, developmental change in personality and behavior, relationships of couples after divorce, and parent-child interactions. In this review I focus on her work examining the socialization of children, and parent-child interactions. I link her work between the socialization of children, from their interactions with their parents and with other children, to the interactions of adults. There is a clear parallel between the sex-typed skills learned in child-interactions and those conveyed in adult interactions. Parent–Child Interactions Maccoby looks at the development of gender through interaction: â€Å"social behavior is never a function of the individual alone. It is the function of the interaction between two or more persons† (Maccoby 1990). Maccoby’s earlier work dealt with parental effects on children’s gender identity, focusing on the sex stereotypes that parents instill in their children through interaction. Rothbart and Maccoby (1966) studied parents’ reactions to specific child behaviors, especially those regarded as sex-typed, like dependency and aggression, in hopes of understanding what accounts for sex differences in behavior. Social-learning theory addresses the finding, that girls display more dependent behaviors than boys, and boys display more aggressive behaviors than girls. And that dependent behaviors are less rewarded for males, just as aggressive behaviors are less rewarded for females (Rothbart and Maccoby 1966). Using social-learning theory, and assuming that the family constitutes the â€Å"culture† into which a young child is exposed, Rothbart and Maccoby (1966) predicted that both parents would reinforce dependency more strongly in girls, and aggression more strongly in boys. Rothbart Maccoby (1966) tested their prediction by placing parents in a hypotheti... Free Essays on Eleanor Maccaoby Free Essays on Eleanor Maccaoby Eleanor Maccoby is a renowned psychologist, with publications dating from 1957 to today. She specializes on the socialization of children, developmental change in personality and behavior, relationships of couples after divorce, and parent-child interactions. In this review I focus on her work examining the socialization of children, and parent-child interactions. I link her work between the socialization of children, from their interactions with their parents and with other children, to the interactions of adults. There is a clear parallel between the sex-typed skills learned in child-interactions and those conveyed in adult interactions. Parent–Child Interactions Maccoby looks at the development of gender through interaction: â€Å"social behavior is never a function of the individual alone. It is the function of the interaction between two or more persons† (Maccoby 1990). Maccoby’s earlier work dealt with parental effects on children’s gender identity, focusing on the sex stereotypes that parents instill in their children through interaction. Rothbart and Maccoby (1966) studied parents’ reactions to specific child behaviors, especially those regarded as sex-typed, like dependency and aggression, in hopes of understanding what accounts for sex differences in behavior. Social-learning theory addresses the finding, that girls display more dependent behaviors than boys, and boys display more aggressive behaviors than girls. And that dependent behaviors are less rewarded for males, just as aggressive behaviors are less rewarded for females (Rothbart and Maccoby 1966). Using social-learning theory, and assuming that the family constitutes the â€Å"culture† into which a young child is exposed, Rothbart and Maccoby (1966) predicted that both parents would reinforce dependency more strongly in girls, and aggression more strongly in boys. Rothbart Maccoby (1966) tested their prediction by placing parents in a hypotheti...

How To Write Argumentative Essay (Step-by-Step)

How To Write Argumentative Essay (Step-by-Step) How to write a perfect argumentative essay Outline Topics list Tips on writing Writing an argumentative essay involves conducting an in-depth research of a specific topic. Argumentative essays require solid evidence to support your view about the topic. A good argumentative essay entails applying analytical skills to describe the topic.   Any good essay needs to provide a detailed explanation to persuade the reader. Suitable essay topics usually generate strong arguments that support the topic by refuting claims made by other individuals to convince readers. Writing a perfect argumentative essay is requires an extensive research covering all aspects of topic, its important to know the target audience, knowing the target audience will guide the author to carefully select his words avoiding specific terms that might be considered offensive to certain groups of individuals Planning stage The first step of writing a perfect essay is to plan and prepare how the essay would look like.   Planning process entails reviewing different topics to choose a good topic that can generate good arguments. Look through a list of several topics to select the final topic. A good topic should generate two different conflicting views with varied conclusions. After picking the topic, the author can test his topic to analyze if the topic can generate two contrary opinions if subjected to discussion among specific groups. Testing the topic is an important step that helps the author refines his ideas to settle on a topic for the essay. The structure of an argumentative essay Outline If the essay topic supports Why tobacco smoking should be banned, the following outline would guide the author to present a good essay. Introduction Introduce the topic develop a hook and provide a brief background of the topic, for example; Tobacco smoking is the leading causes of death; approximate 5 million die annually. The introduction should be followed by a thesis statement. Tobacco smoking especially public places should be banned. Develop an argument After making a claim that tobacco smoking is the leading the leading cause of death, the author should provide evidence why smoking public should be banned. The author needs to provide at least three evidence supporting his claim by providing statistics or research finding on the topic. The needs to highlight some of the dangers associated with smoking. Refuting other claims In this section, the author should oppose the opponent arguments with substantial evidence to support his viewpoint. Conclusion The conclusion should be the last paragraph at the end of the essay. Conclusion restates the key points discussed. The conclusion should present what would happen if the authors argument is not supported. Argumentative Topics List When introducing the topic to the audience, the writer needs to present the issue at hand by providing the background and also presenting the main argument.   The opening statement needs to be arranged in a logical manner. An argumentative topic should be original and catchy that anybody would want to know more about the discussion. Below are examples of argumentative topics: Is freedom of speech giving people more space for hate speech Dangerous   criminal   deserve death sentences Breastfeeding in public is acceptable Parenting classes should be mandatory for all first-time parents Are there risks of online transactions Why internet censorship is necessary How the current education system is relevant Homeschooling is a basic learning alternative University degree is necessary for future success. Education has been commercialized Drinking age should not be reduced Mothers have more roles in a family Marijuana should not be legalized Good communication is an important element in a relationship Facebook invades our privacy International criminal court is fair in its judgments Academic grading is not helpful Modern art is not real art Abortion   is murder Teaching is the best profession Tips on writing an argumenative essay An argumentative essay body should be presented into three main segments. The first part of the essay body is the topic sentence. A topic sentence introduces the main point of arguments in a coherent sentence. For example, if a topic sentence talks about death penalty being inhuman and should be abolished, the audience know what to expect. The second segment of an argumentative body is a paragraph that analyzes the topic argument. In this paragraph, the writer should state why he supports the claim. The next paragraph needs to provide supportive evidence for the claim. Evidence provides a detailed explanation about the authors claims. The body of an argumentative essay should include a claim and evidence of these claims. Claims are statements used to support the arguments. For example, if the topic is about bugs being nutritious and eating them will minimize hunger and malnutrition. The author needs to support any claim by evidence.   For every claim made the writer needs to support the allegation with concrete evidence. Evidence are factual knowledge from reliable sources that are well researched. For example, when presenting evidence, the statement needs to state that, research conducted by the Food and Agriculture Organization reveals that termite is rich in protein and other micronutrients essential for our body. It is important to state three different sources of evidence to back the claim. After gathering evidence and supporting the claim, the next step is to oppose the opponent arguments. When writing an argumentative essay, its important to support your arguments also support why you do not agree with claims presented by the opposition. The essay body contains all the relevant information about the topic of discussion with logical explanations from two opposing sides, but the author should present strong points for his counterarguments. After the counterargument, the author needs to state his point of view again providing further evidence about his position. A credible argumentative essay needs to incorporate relevant quotes from approved sources like journals. When using quotes or facts, it important to use credible sources and gives credit to the persons ideas being used in the essay. Argumentative essay is like having a rhetorical situation which requires persuasive language to persuade readers towards a particular direction. Argumentative essay aims at convincing readers based on the authors view. When concluded the essay, it important to state why you support the idea by stating the significance of the topic. The audience needs to be informed about consequences of supporting the authors arguments. The conclusion needs to convince the audience about the topic arguments. Editing and finalizing the paper After writing an essay, editing is important to make the essay look professional. Editing involves checking for spelling mistakes and essay format. Grammar mistakes make a good essay look unprofessional. A well-structured paper with proper grammar and formatting makes the essay credible.