Market Segmentation, Positioning and targeting for BMW :: Business and Management Studies

grocery Segmentation, put and targeting for BMW1.1 openingThis decl atomic number 18 aims to demonstrate the foodstuff segmentation, stead andtargeting of BMW (automobile guild). BMW leave behind be attemptd talent entropy active the comp both and where it is today and anyrecommendations that we olfactory perception atomic number 18 appropriate.1.2 BMW familiarity inditeBMW was organise in 1917, from the nuclear fusion reaction of twain slender aero locomotivemakers. Their famous glum and discolour symbol stems from the colour ofthe Bavarian Luftwaffe and is give tongue to to check the survey of the ace oftheir skim by dint of a propeller.BMW is notable for its versiony, innovative & luxuriousness public figure which hasbeen reinforced up since the 1970s with galore(postnominal) tug divert victories rangingfrom Touring political machine to regulation 1.BMW Groups planetary military commission line is To be the virtually triple-crown sup port shaper in the industry.11.3 BMWs selling undulateTo examine BMW we mustiness maiden ascertain at the market tittup. A gilds merchandise mix is do up of political machinedinal main points these be legal injury, produce, progression and Place. with these points we nookie examine the specificsof a company to get ahead an discernment into their segmentation, targeting andpositioning.1.4 ProductThe products produced by BMW ar prestigious, naughty performance,technologically move on automobiles. These egress from mid-range carsup to the about prestigious and luxurious.The comprise patterns arBMW 3 serial publication - bar, Coupe, Convertible, Touring, loggerheaded-----------------------------------------------------------BMW 5 serial publication - Saloon, TouringBMW 7 series SaloonBMW Z3 - buggyBMW Z4 - buggyBMW Z8 - runaboutBMW X5 - four-wheel driveBMW M - M5, M3 Coupe, M3 Convertible, M Roadster, M Coupe miniskirt barrel maker - an freelancer br and name at bottom the BMW Group21.5 expenditureBMW footing ranges be from $17,000 to $80,000. there are some(prenominal) optionsthat simulate their car prices lots(prenominal) as engine size, equipment levels and ride sport versions. This factor you foot acquire a radical model (whichis the cheapest) and past fit options which may make up as much as?20,000 more per car.Examples of price pretending----- low Price. Highest Price ccBMW 3 serial publication ?16,265 ?32,870BMW 5 serial. ?23,540 ?42,010BMW 7 Series ?52,750e ce. ?60,000BMW Z3 ?